AdKDD 2020: Delayed Suggestions Mannequin with Detrimental Binomial Regression for A number of Conversions

Within the show promoting market, some of the widespread advertisers’ objectives is buying conversions comparable to app installs and purchases, and an vital know-how that allows the promoting platform to assist this marketing campaign aim is to foretell conversion price (CVR).

Authors: Youngmin Choi, Mugeun Kwon, Younjin Park, Jinsoo Oh, and Suyoung Kim

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