Blockgraph Spreads Its Wings: Extra Companions, Manningham Says

The corporate aiming to make use of blockchain know-how to enhance the promoting provide chain is…

William Randolph Hearst On Revver and Contextual Promoting

What can I say? I’m so grateful to Mr. Hearst for his time and expansive ideas.…

Recontextualizing Context In Actual-Time: Illuma's Mason

Contextual advert concentrating on is rising as an antidote to the narrowing taking part in subject…

Google Launches Contextual Video Syndication Enterprise

Google Launches Contextual Video Syndication Enterprise with Dow Jones and Conde Nast, New York Occasions Experiences…

On-line Video Promoting Have to be "Contextual"

On-line video promoting is about to blow up. The following huge wave would be the putting…

TV Viewability Is Not Assured: DoubleVerify CEO Zagorski

Mark Zagorski has a imaginative and prescient for a unified linked TV effectiveness metric. However first,…

Apples's IDFA Change May Drive CTV Promoting, MMA's Greg Stuart

Apple is tearing up the material of advert focusing on on iOS gadgets in pursuit of…

How To Remedy Id & Safeguard Privateness: Comscore's Gantz

Deprecation of third-party cookies and now Apple’s resolution to make its IDFA cellular advert system opt-in…

Context Is King for Manufacturers In search of Households with Youngsters: Wildbrain Spark's Charles Gabriel

Households with younger kids are spending extra time with digital leisure because the coronavirus pandemic limits…

Main Manufacturers Observe Moviegoers Again to Theaters: NCM's Cliff Marks

Labor Day weekend introduced the reopening of 1000’s of film theaters nationwide, giving advertisers an opportunity…

After Identification, Context Can Energy Advertisements: Information Corp's Layser

The normal cloth of digital advert focusing on, identification, is being ripped up because of main…

IDFA Change 'Not Terrifying': Magnite's Kershaw

Apple is ripping up the material of cell advert concentrating on – however Tom Kershaw sees…

After Identification, Context Can Energy Adverts: Information Corp's Layer

The standard material of digital advert concentrating on, identification, is being ripped up because of main…

Contextual Focusing on Will Rise As Cookies Fade: Kargo's Harry Kargman

On-line viewers monitoring is present process a significant upheaval as customers demand extra management over their…

Context Fuels Model Suitability: ZEFR's Nicol

LONDON — The early-pandemic kerfuffle throughout which many advertisers blocked information websites from their ad-buying lists…

Contextual Concentrating on Rising Rapidly: Oracle's Hulst

WALNUT CREEK, CA — Everyone knows the worldwide COVID-19 pandemic is up-ending the foundations of enterprise…

CFlight To Contextual Intelligence: A 'Efficiency Report' From NBCU's Yaccarino

LONDON – A yr in the past, NBCUniversal introduced collectively a cross part of promoting and…

Contextual Promoting Might See Important Progress in …

Offline promoting could also be hurting, however on the AlwaysOn convention final week, on-line advertisers–especially these…

Vibrant Media Launches Contextual Advertisements

Contextual promoting expertise firm Vibrant Media rolled out a few of its instruments for in-image promoting…