The Enterprise Worth of CRM



Firms seeking to enhance buyer satisfaction and the underside line should ship a terrific buyer expertise over the long run. To do this, its vital to outline technologys position earlier than, throughout, and after the expertise happens. Jim Davies, Analysis Director at Gartner and Don Peppers, cofounder of Peppers & Rogers Group, talk about how you can drive enterprise worth out of your CRM initiatives by incorporating buyer technique into CRM know-how implementations.

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